Base Layers

They say clothes that don’t hang in your closet get the most use. A lightweight knit that keeps you cozy without adding bulk under a blazer. A smooth fitting tank that prevents your silk blouse from suddenly flashing the world when a gust of wind blows. A longline layer that allows you to wear that cute cropped sweater without continually adjusting it. Base layers exist to solve practical, literal problems you encounter every day and they never receive nearly enough credit. We’ve edited this category with that idea in mind. These aren’t thermals for thermals sake. Not boring basics that…

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Bikinis

Shopping for a bikini that fits is one of life’s less loudly frustrating womanly rituals. The top that fits your boobs never matches the bottom that fits your hips. The color that looks Instagram bright in the store washes out in the sun. The cute-girl bikini you looked great in on someone else does whatever the opposite of great is on you. We know all of these things because we’ve been there, done that, and have photographed every angle so it’s exactly why we curated this collection with the same care we put into everything else. We didn’t want a…

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Cover Ups

It’s that in-between moment when you exit the water and before you arrive wherever you’re going next. It’s the moment most cover ups ignore. You want something that pulls on over a wet swimsuit without clinging. You want something that looks put together enough to walk through a hotel lobby or sit down to a beach lunch without feeling like you underdressed. You want something that travels without becoming a wrinkled heap at the bottom of your tote. That’s three things it should do before you even get to whether or not it looks cute. Most cover ups achieve one…

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Gym Tops

A shitty gym top is rage-inducing in a very particular way. If it’s too short, it rides up when you pull your arms overhead. If it’s too thin, it turns transparent as soon as you break a sweat. If it’s too stiff, it resists you with every movement instead of hanging fluidly with your body. We’ve all had at least one of each variety and we never want to again. We made this edit because activewear deserves thoughtful curation like the rest of your closet. Your training clothes matter. They matter in terms of performance yes, but more importantly how…

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High Waisted Leggings

Comfort is king when it comes to leggings, and the waistband is where it begins. Not the color or pocket placement or whether the fabric has some technically impressive moniker. The waistband is the first thing you notice when you put on a pair of leggings, within the first ten minutes. Does it roll down when you work out? Does it cut in when you sit down? Does it create that weird ridge when layered under a fitted top that you have to secretly adjust all day? We’ve worn enough bad leggings to know that this is where the category…

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Joggers

Joggers used to be something you grabbed. Now they’re something we think about. And that evolution happened because the category was redefined. You can now find joggers that feature tailored tapered cuts, luxury fabrics that hang like actual trousers, and polished silhouettes that look just as good photographing for Instagram as they do running out to brunch and not feeling self-conscious. Finding those gems though is difficult because of how wide the quality variance is. A poor pair will bag at the knee after an hour and spend the rest of the day slipping down your thighs. A good pair…

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Running Shorts

There’s something uniquely aggravating about a pair of running shorts that are almost-right. The inner liner that bunches up. The waistband that slides down after you reach mile two. Shorts that feel perfectly long enough in the store but ride up halfway through your first run. We’ve all dealt with it, and we think it’s time you stop too. Because your choice of shorts matters. The right ones help you run farther and want to go for another run tomorrow. That’s why this collection exists. We were tired of searching through websites and stores full of shorts designed to look…

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Seamless Leggings

There’s nothing cute about a waistband that rides down mid-workout. It’s the bummer that sabotages your entire session, your walk, your run to the store, your yoga class when you’re more focused on pulling your pants back up instead of…actually attending your yoga class. Seamless leggings were invented for that exact problem, and the quality ones do such a good job you forget you’re wearing pants at all. This was the benchmark we used when examining every pair in this collection. Not only do they need to look sleek lay flat on a product page, but they also need to…

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Sports Bras

It’s hard to know how important the right sports bra is until you’ve found one that actually fits. Nothing else feels like adequate substitution. We’ve suffered enough ill fitting sports bras to know where most go wrong. Digging straps. Riding up bands. Gap-y cups on one side and smooshed together on the other. All of the ones that look great in the changing room only to fall apart when you move. This edit is our solution. We’ve looked at every part of what women need from a sports bra because yoga and HIIT are not the same activity, not by…

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Swimsuits

Purchasing a swimsuit you actually want to wear sounds easy. It rarely is. Cut too high and you find yourself pulling down your suit all vacation. Made from cheap material and you’re practically back at step one after one season. Ill-fitting proportions make even the most gorgeous beach getaway feel like negotiations with yourself in the mirror. We’ve been down that road which is why we take this collection seriously. Here are one piece swimsuits that were chosen for how they fit and perform, not just how they look on a flsy lay. We care about everything from bra-friendly necklines…

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Tankinis

The bikini suits some people, and I say that as someone who loves bikinis. We’re just done trying to force everyone into something that doesn’t work for their body. Not because of how anyone looks but because of what some of us need from a swimsuit. Coverage where we need it. Support when we move around. Whether that means being able to swim, run after kids, or simply stand up from a lounger without having to perform half a dance routine in order to adjust everything properly. Tankinis offer solutions to all of those problems without making you feel like…

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Tennis Skirts

Fashion keeps coming back to the tennis skirt and it’s not difficult to see why. It’s the perfect silhouette. Short enough to look active, stiff enough to appear planned, and centered around a waistband that actually sits at your waist without digging into your skin by lunchtime. It began as athletic apparel and morphed into something else completely. And the best tennis skirts have mastered the art of living in that liminal space. We’re picky about what makes the cut into this group. A tennis skirt worn wrong looks forgotten. Like you just grabbed some pleated fabric and whipped it…

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Tracksuits

The tracksuit had a day. And it had another day. And now it's just here forever, a mainstay of womenswear. We're not romanticising it. We're just realistic. When done right, a tracksuit makes more mornings better than anything else in your wardrobe. And the ones that are actually cool enough to wear past the front door are worth seeking out knowingly. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Because let's be honest, that is the main separation between good and bad in this department. You have your tracksuits that scream gym bag the second you step foot outdoors, and you have tracksuits that look totally meant…

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Accessories

The majority of accessories edits out there are filled with things that photograph well but are worn exactly once. We find that annoying AF, so we made this as an edit for everything we DON’T feel like wearing exactly once. We’ve selected pieces that carry their weight in daily life, not just on styled shoots. The belt that complements three outfits you already love. The work tote that can transition to date night sans embarrassment. The necklace everyone will ask where you got. You’ll never find us mourning the death of an outfit with accessories that then required an entire…

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Coats & Jackets

It’s the outermost layer. The one everyone else sees and the piece most women dread getting wrong. It’s what you throw on over everything else, the thing that elevates an outfit or ruins it entirely. The stakes are high. There’s also reason to celebrate. A coat, or jacket, that fits and feels great is one of the rare wardrobe purchases that actually compounds. Wear it twice a week for five years and you’ll wind up with a cost-per-wear that’s almost embarrassing to admit. After all thats it needs to do. There’s the classic wool coat that takes a simple jeans…

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Dresses

I know a version of dress shopping where everything goes smoothly. You know the event you’re shopping for, you know what you want, you find it quickly, it fits, you leave. Sure, that version exists. Just not usually. More typically it’s 60 minutes of pinning and scrolling through dresses that are sort-of-the-right-color or -length. Or it’s ordering something that looks amazing online and photographing beautifully but ultimately hangs in your closet unworn because it just doesn’t work once it’s on you in real life. We put this collection together with the intention of closing that gap. Every dress we feature…

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Footwear

Shoes are the graveyard of good intentions. You know the ones. The ones that looked amazing in the store and spent the next six months in the box because you couldn’t bear what they did to your feet by lunchtime. Or the comfortable ones you bought for practical reasons you resented every time you wore them because they made everything you put them with feel like a losing battle. We’ve been there and we’re not interested in either outcome. So we’ve created this collection because shoes are the place where most wardrobes silently unravel and we don’t think they should…

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Lingerie

Good lingerie makes you feel good before anyone else sees you. That’s the bit everyone overlooks. A bra that works under a silk blouse. A set that fits rather than wraps itself around you like a strangler. A slip that skims and doesn’t cling or gap. It changes how you move through your whole day and that’s not insignificant. We’ve curated this collection because the lingerie category is pretty badly oversaturated. There’s way too much polyester dressing itself up as luxury. Too many pretty sets that look great on a flat page but fit no one adequately in real life.…

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Pants

The right pair of pants solves more dressing problems than almost anything else you own. Not the ones that look incredible on the hanger and betray you by lunchtime. Not the ones you bought optimistically in a size down. The ones that actually fit, actually flatter, and actually go with the things already hanging in your closet. That combination is rarer than it should be, which is exactly why we take this category seriously. What we have gathered here covers real range without being overwhelming. Wide leg trousers that create the kind of long, clean silhouette that makes a simple…

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Skirts

When you wear a skirt, your body moves differently. Your outfit reads differently. Getting dressed just feels different. We think skirts are vastly underused and it's not because women don't love them. It's because when they get to buy a skirt, most brands only give you three stupid options before telling you it's beyond season. Too long, too short, wrong fabric, weird waist = awkward club around your closet. We wanted to change that. This collection is broken up into categories that actually matter when you're buying a skirt: silhouette, occasion, fabric. Because there's nothing worse than a skirt that…

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