Animal print in purple reads as playful rather than serious which is exactly the point. Leopard or snakeskin patterns in purple shades give you the boldness of a print without the weight of pattern matching anything else in your closet. The fit needs to be straightforward so the print stays front and center. These dresses work as statement pieces because they already have personality built in. Wear one with simple shoes and a basic bag and the dress does all the talking. That is how you know a printed purple dress actually has something to say.